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FOMO-Air Jordan 1 Couture

FOMO, or Fear Of Missing Out, is a cultural phenomenon that drives us as consumers to purchase homes, cars, and even sneakers without fully processing if we actually need said product.

FOMO can cause us to make hasty decisions simply to preserve our unfounded fear that the next purchase is a must have purchase.

As a self-professed sneakerhead fully submersed 30,000 Leagues under the sea of sneaker culture, I have felt the magnitude of FOMO weighing down on my sneaker purchasing habits.

Curious Case of FOMO, or a must have future classic pick up?

Below is a checklist of characteristics that might indicate that you too are suffering from an undiagnosed case of FOMO.

  1. You check all the sneaker release sites like Sneakernews and Kicksdeals a few times a day to see which products are dropping, how many pairs are dropping, and where they are dropping. (Insert Snoop voice over a Pharrell beat) If a pair of kicks going give it to ya, cop it like it’s hot, cop it like it’s hot.
  2. Shortly after you buy your new kicks, you check online to see if they have sold out yet at boutiques and other tier zero shops.
  3. Your post purchase satisfaction is linked to what value your kicks are going for on Stock X.
Popping leather tags on a leather tongue.

Are you suffering from sneaker FOMO?

Don’t fret little Annette; there is a cure for sneaker FOMO. For a duration of one week, simply take two pairs of your favourite kicks, stash away the rest, and digitally unplug yourself from sneaker media.

Your joy for wearing your regular old kicks will become rekindled.  Also, your self-imposed removal from sneaker media will ensure you remain blissfully unaware of releases that you don’t really need.

Stay Solefullylaced,

Kev Zool

Published in Keville


  1. ralph zool ralph zool

    checking boutiques after already making a purchase is extreme unless you were thinking about one more pair or you’re a reseller.

    i’ve never done #3 but if i was in the industry i certainly would

    • kev zool kev zool

      It’s a whole new world out there.

      Just having great kicks isn’t enough anymore. A lot of sneakerheads need kicks to be limited and exclusive too.

      Aladdin would be disappointed.

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