Let’s not get it twisted sister, because we’re not gonna take it that adidas is just some outcast sneaker company. It has been great since forever ever, forever ever.-Twisted Sister X OutKast
In fact, according to Statista, adidas’ brand value was worth 16.7 billion USD in 2019, with more than a 100% growth since 2016.
So if adidas is making all these dollars, then why is their lack of hype releases not making any sense?
Take for example when sneakerheads in North America wake up at 3AM to cop the latest sneaker release, is it for a pair of (non-Yeezy) adidas kicks?
In my neck of the woods, and in my particular sneaker community, the answer is a giant horse naaaay negative.
I mean, I ask because I’m that sure, do people still covet adidas NMD and UltraBoost kicks anymore?
In stark contrast to the hype-chasing naaaay sayers, adidas sneakers for me have become increasingly relevant as I gracefully age in the sneaker game.
Have a gander at one of my recent pick ups; a clean collaboration pair of adidas Human Made X Stan Smith.
While this pair of sneakers did sell out within the hour, a manual copping fellow like myself was able to scoop up this pair, meaning it stayed just under the hype radar of being feasted on by the Decepticon-buying-bots.
This pair of kicks is a classically simple silhouette with subtle details including a perforated Human Made logo on the lateral side, medial positioned red hearts, goat leather lining, and off white vintage inspired midsole.
The adidas Human Made X Stan Smith, along with other low key adidas sneaker releases, makes adidas great again, at least to me.