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Making Memories, Not Purchases- BRED J 4s

In regards to owning and wearing sneakers, the last few years have been a blur.  Under the guise of creating, writing, and publishing regular articles, the purchases of kicks have amassed.  

During this time, grails have been obtained, old favourites have been revisited, and new favourites have emerged.  

Sadly, the next fix, or sneaker high if you will, never quite feels as memorable as the previous pair.  

Boxes pile, the cue to Un-DS the last purchased pair lengthens, and the overall excitement of copping the latest and greatest is a high not worth chasing. 

Take this pair of black and red Jordan 4s I purchased on release day months ago.

If it were 1989, you bet your bottom dollar Annie that this pair of Jays would be straight to feet.

AJ 4 Black and Red
Meant to be worn on feet and not stuck in a cardboard coffin.

The BRED 4 is arguably the very definition of an OG sneaker, yet still remains DS in a lengthy cue of unworn kicks. 

Am I complaining?


Life is good.

However, as my sneaker grains of time begin to dwindle, my priority has shifted towards making memories of actually wearing my kicks rather than simply making purchases for the sake of ownership.  

More wearing, less buying.  

Stay Solefullylaced,

Kev Zool

Published in Keville


  1. ralph zool ralph zool

    yep these need to be worn in all their glory.

    aka with distressed denim with blown out knees and a backwards hat.

    • kev zool kev zool

      Wearing is caring.

      Just not in artificially distressed denim. That ship sailed long ago.

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