Much like days of WWF wrestling yore, sneaker culture has become predictable. The outcome between muscular, well-lubed wrestlers with their elaborate entrance music versus their average, non-greasy, and silent entrance opponents, is simply no contest at all.
Typically, a new sneaker release begins by planting a seed. The seed usually comes from a third party image leaker who “leaks” a sneaker image a few months before its official release.
The leaked image is then followed by a few celebrities who then proceed to wear said new sneakers to largely photographed media events.
Then voila!, a hectic sneaker release ensues complete with a frenzy of in-store raffles, follow-me-and-like Instagram campaigns, camp out line ups, and late night Internet copping fails.
Every couple of Saturdays, something new releases and sadly the cycle begins again.
We’re all guilty of participating in the 10-seconds-or-less rush of living our sneaker purchases a quarter mile at a time; myself included.
But what about the OG days of being able to see a sneaker in hand? Better yet, try on a pair? And wait for it….. What about getting your pair on sale?
Sorry sneaker sailors, that SS OG sneaker ship sailed many moons ago.
When you take away the big muscle hype, excessively lubed advertising campaigns, and glamorous entrance introduction, you’re simply left with just a pair of no entrance music kicks.
Take for example, the Nike Zoom Talaria in the Safari colourway.
The Zoom Talaria was designed by Tinker Hatfield and released in an overshadowed Hulk Hogan and Ultimate Warrior sneaker era when the Air Jordan 11 and Air Max 97 reigned as heavy weight champions of the world.
During this exciting sneaker period in the late 90’s, the Zoom Talaria was released and to be honest, I didn’t even notice.
It wasn’t until around 2016 when reading a Sneaker Freaker magazine that the Zoom Talaria caught my attention. Something inexplicably tantalizing about the ACG type exterior blended with Zoom technology excited my retro sneakerfeels.
Here’s a shout out to all the fly kicks like the Nike Zoom Talaria, that don’t require excessive advertising lube, and over the top entrance music.