It was only a few short years ago that Adidas UltraBoost sneakers flew off shelves and onto the feet of sneakerheads around the globe. At 240 Canadian loonies a pop, the Ultraboost silhouette was an expensive introduction into the world of BASF created Boost technology.
Where do sneakerheads stand now with Boost technology?
Are we still hyped over the latest UltraBoost release?
If shelving displays at major sneaker chains and sale racks are any indication, the excitement for Adidas UltraBoost has come to a simmer.
Check out my near Parley UltraBoost purchase from Stay Fresh’s summer sale. At close to 50% off retail pricing, I still couldn’t bring myself to purchase this pair.
Why the sneaker purchase hesitation?
UltraBoost are still comfortable straight out of the box. They still look reasonably decent appearance wise. UltraBoost still come in a myriad of colours to suit your fashion taste.
If Sherlock Holmes was a sneakerhead, he wouldn’t need Watson to help conclude that having essentially the same design for the last three years can get mundane.
Adidas UltraBoost aren’t Js and don’t have the lineage to make previous ‘retro’ models hype yet. If an UltraBoost Version 1 re-released, how many sneakerheads would care? Don’t despair my fellow sneakerheads. There is hope and I believe Adidas UltraBoost fans are yearning for more.
Sneakerheads already know the immediacy of UltraBoost comfort, but surely are desiring something special to revive the UltraBoost sneakerfeels.
Perhaps the addition of a little spice to a traditional UltraBoost recipe is all that is needed? Add a dash of premium supple leather upper, with a splash of colour patterned Boost sole ala Stella McCartney’s infused cow print. Then let simmer on the Internet for a few weeks, limit initial numbers, then sous-vide a collab. Then voila! UltraBoost is back, back again…tell a friend.