Very Excite is a grammatically incorrect title for a sneaker blog entry. When read using Borat’s intonation and enunciation, it becomes 13.7% more palatable.
It’s no secret amongst the sneakerhead demographic that both Puma and Adidas have been battling it out for the right to BASF’s designed midsole technology.
Puma’s application of this BASF midsole technology looks like this:
Without the use of a compound microscope, pH indicator, or Diet Coke infused Mentos, one can only speculate that Puma and Adidas are utilizing a very similar midsole compound. Puma call it NRGY and Adidas call it BOOST.
I recently stumbled across this pair of NRGY equipped Pumas on sale for $55. At 55 beans, even Jessie J. agrees with this price tag.
While I didn’t purchase this pair, my George like Curiosity led me to lace these up for a test drive.
With just a quick saunter around the store, an in-depth review is simply unrealistic. That being said, my initial observations are that this particular Puma NRGY midsole felt slightly softer than a Adidas equipped PureBoost sole upon compression, and returned slightly slower than Adidas PureBoost upon rebound.
There could be a myriad of reasons for the discrepancy between Puma and Adidas’ midsole feel, including chemical composition, midsole shape, insole liner application, and outsole compound etc. It’s difficult to fully quantify Puma and Adidas’ midsole application without a more formalized approach and some long term wear testing.
While similarly different than Adidas, the bottom line is that Puma NRGY felt pretty dang comfortable out of the box.
Puma NRGY and Adidas Boost differences aside, what has me very excite is the future application of Puma’s NRGY midsole technology. Later this year, Puma is set to release its latest and greatest basketball shoe called the Puma Clyde Court Disrupt. The picture below is from Sneakernews.com and their media footage at a recent Puma launch event.
The Puma Clyde Court Disrupt appears to have a caged version of NRGY midsole technology with a little twist. Puma’s Clyde Court Disrupt is said to have a caged midsole with free moving like pellets, similar to Boost technology before it is fully formed.
Perhaps this is the sneaker that will vault Puma back to relevancy in the realm of basketball sneakers?
In a more subtle colourway, the blend of retro styling, new knit upper, new heel counter, and of course a NRGY based midsole, have me very excite.