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What If Every Sneaker Was A General Release?

Let’s not get it twisted sister.  Modern day sneaker purchasing does not require a we’re not going to take it attitude.

It is time to celebrate, for we are living in arguably the fastest growing sneaker market in modern times.  Several times per week, a newly hyped sneaker releases.

Sadly, a lot of hyped sneakers are simply unavailable for average Joseph Sneakerhead.  Unless a camp out, raffle “win,” or secret broseph handshake ensues, these said sneakers will never be seen on the feet of the sneaker commoner at retail pricing.

Which then begs the question, what if every sneaker was a general release?

Which sneakers would sell fo shizzle?

And which sneakers would simply fizzle?

As Sneaker Zoolander once said, “I’m not bulimic, I can’t read minds.”

And I too can’t read minds, but if I had a sneaker crystal ball, it might look something like the description below.


Sneakers That Would Sell Fo Shizzle.

  • Almost any OG Air Jordan 1 high.  Every time an OG colourway drops, it’s an instant sell out.  I think OG AJ 1s with good leather quality could do Concord 11 numbers with every single colourway release.  Chicagos anyone?
  • Adidas Stan Smith.  Simple, clean, and timeless.  Goes with anything and can be dressed up or down.
  • Air Max 1 in a solid quality colourway.  Always comfortable, reliable, and a timeless look.  One can rarely go wrong rocking a pair of AM1.  Peep this pair of Atmos AM 1 from Principal Singer nestled underneath that administrative desk.


Sneakers That Would Fizzle.

  • Nike Element React 87.  Arguably, super cool because you never see them in store.  How “Sneaker Of The Year” awesome are they when everyone can rock a pair?  Shout out to my cousin Chris who rocks his pair with his ballet socks.  #Jealous?
  • Yeezy 700.  This is a pair I had to have in my sneaker arsenal.  The reality is though that a sophisticated and pricey Dad shoe isn’t everyone’s cup of lightly steeped loose leaf early grey tea.
  • Adidas UltraBoost 1.0-4.0  Boost is life when it is limited and an immediate sell out.  With the caveat of a Bape collaboration, UltraBoost are readily available and well under retail pricing.  Peep this less than half price pair at last summer’s StayFresh sale.


So what if every sneaker was a general release?

For most sneakerheads, this will never be a worry because the sneaker powers that be will never let this happen.  In the meantime, my sneaker pick ups are based solely on if I like it fo shizzle.  I prefer to let the resellers and Hypebeasts worry about the fizzle.

Stay Solefullylaced,

Kev Zool

Published in Keville


  1. ralph zool ralph zool

    aj1s are epic. i saw shadows in the bargain bin this morning, but it’s still epic.

    there was a guy a while back who posted a pic on ig. a pair of monarchs colored into a yeezy cw. that’s a must-see

    • kev zool kev zool

      Aj 1s are timeless classics that look better with wear.

      Tough to beat that combination. Unless of course they are found in the bargain bin.

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