-Said No Older Sneakerhead Ever.
I love the reseller persona.
My favourite resellers are the youth who attend sneaker events like Sneaker Con expecting to make a quick buck.
The stereotypical (out)fit is a cross body Supreme bag, a pair of sloppily tied hype Jordan 1s on feet, a pair of artificially distressed black denim, an oversized garishly branded T-shirt, complete with a stack of boxes full of 7/10 deadstock sneakers.
I’m just Kid ‘n Playing and being facetious. I respect the hustle, but anyone who sells for profit isn’t a plug, they are a reseller.
A plug is someone, usually a friend, who is willing to help you out when you are looking for a pair of hard to find kicks.
Whose your plug?
Back in the high school glory days, when pure sneaker friendship actually existed, I had two plugs, wait scratch that, make that two friends who used to contact me once a year with a special phone call.
Friend 1: Hey Kev, it’s Friends and Family time and I saved you a 50% off purchase. I’m working on Thursday so come find me. I’ll put your Js aside for you in the back.
Friend 2: Hey Kev, it’s Friends and Family Time. Unfortunately I could only save you a 30% off this time. My Mom needed a pair of kicks so I had to use my 50% off. I’ll still put away a pair of Js for you if you still want them.
Man, those days were so long ago and I really miss those friends and corresponding discounts.
The sneaker game has changed and getting a pair of desired kicks for less than retail pricing is almost unheard of.
That being said, the sneaker friendships are still there. Thankfully, I’ve managed to secure most pairs without having to really pester anyone.
Take this pair of Nike SB Air Trainer 1 X Polar Skate Co. for example. Only one shop in the lower mainland carried this particular sneaker. And the one skate shop that stocked them had only one pair in my size.
Needless to say I was ecstatic when my brother from the same mother Ralph Zool took the time to line up early and secure this pair.
So while the sneaker deals have all but dried up on hot releases, the sneaker friendships still run deep.
Shout out to Ralph and all the other real sneaker plugs who have looked out for me. You are what make sneaker culture legit in this world of fake plugs and resellers.